An opening celebration is being held at the hot new spot, “TOFROM YAESU TOWER”! Highlights include a toast event with 10,000 people, a great “bar crawl” deal, and a raffle with prizes totaling 1 million yen.

It stands about 6 meters tall! Raise a toast with drinks from across the country at the modern-style festival tower, “Musubi no Yagura”

At “Himonocho Square,” the three-story atrium on the first floor serving as the venue, the “Musubi no Yagura”—a modern reinterpretation of a traditional festival tower—has made its debut.A giant lantern glowing in the center exudes an overwhelming presence as the symbol of the grand opening celebration.

Throughout the event, we’ll host “A Toast with 10,000 People at Tofrom!,” where carefully selected craft beers, wines, sake, and teas from all over Japan will be served free of charge. During “Toast Time,” starting at 6:30 p.m. each day, the entire venue will come together to enjoy a “first drink” to kick off the festivities.

In addition, a star-studded lineup of 27 DJs—including Tomoyuki Tanaka (FPM), Ryota Nozaki (Jazztronik), and AMIAYA—will take the stage on a rotating basis each day. With their sophisticated music and MC banter, they’ll bring the night to life in Yaesu.

Become a “Regular” at Yaesu! “First-Time Visitor Welcome Set & Loyal Customer Sticker”

“TOFROM YAESU Shop & Restaurant,” a shopping district featuring 68 renowned and popular restaurants—many of which originated in Tokyo—will be hosting special events designed to enhance your dining experience in Yaesu.

For first-time visitors and newcomers to Yaesu, participating stores offer a “First-Time Visitor Welcome Set” that pairs their signature drinks with appetizers. You can casually “hop” from one store to another and discover your own favorite spots.

In addition, we’re running a promotion where customers can collect “Regular Customer Stickers” when they shop at participating stores; by presenting these stickers on their next visit, they can enjoy a variety of special benefits. This is an appealing campaign that allows customers to feel a stronger connection to the neighborhood the more they visit, and to experience the joy of becoming a regular in Yaesu.

Collect receipts and enter to win! The “Tofrom Grand Raffle” with a total prize pool of 1 million yen

From Thursday, September 10, through Friday, September 18, we will be holding the “Tofrom Grand Raffle,” in which customers can enter once for every 5,000 yen (tax included; purchases can be combined) spent at participating stores in the commercial zone.

Winners will receive discount coupons worth up to 10,000 yen (total value of 1 million yen; 690 coupons in total) on the spot, which can be used for meals or shopping on or after Saturday, September 19.After enjoying a delicious meal, be sure to bring your receipt and stop by the raffle venue at “Hinomonocho Square.”

A special nine-day event where you can experience the charm of the reborn Yaesu with all five senses. Why not head out after work or on your day off to discover new connections and delicious food?