(Head Office: Chuo-ku, Tokyo; President and CEO: Hitoshi Nomura; hereinafter “Tokyo Tatemono”) and Stroly Corporation (Head Office: Shimogyo-ku, Kyoto; President: Machi Takahashi), in cooperation with YNKs, the cultural media for the Yaesu, Nihonbashi and Kyobashi areas located on the east side of Tokyo Station We are pleased to announce the release of “TOKYO YNK MAP” (hereinafter referred to as the “Map”), a multilingual illustrated digital map of the Yaesu-Nihonbashi-Kyobashi area located east of Tokyo Station, on November 1, 2024.

This project has been selected as “YNKs Produce You Never Know ‘TOKYO’ Project” as part of the 2024 “Tokyo’s Attractiveness Project.

TOKYO YNK MAP” Top Page

The Yaesu/Nihonbashi/Kyobashi area, where Tokyo Tatemono has been headquartered for over 125 years since its establishment in 1896, is known as YNK, which stands for Yaesu, Nihonbashi, and Kyobashi. YNK, which stretches in front of the Yaesu Exit of Tokyo Station, is one of the most important transportation hubs in Japan, with a concentration of large corporations. On the other hand, compared to other areas such as Shibuya and Shinjuku, the number of visitors to Japan is only about half*, and awareness of the area as a tourist destination is still in its infancy.

This map allows users to quickly learn about YNK’s contents near their current location by linking with location-based services. In addition, by collaborating with “YNKs,” a culture media operated by Tokyo Tatemono, and by integrating information on various cultural experiences, exchanges, and historical and cultural assets in YNK in an areal manner, the map will promote visitors’ circulation within YNK and contribute to the promotion of YNK as a new tourist destination.

Official website: https://tokyoynkmap.stroly.com/

Source: Calculated by obtaining the average number of pedestrians for one week from January 17, 2023 in the relevant area from the “Human Flow Data (Distribution Statistics)” available on the “Mobile Spatial Statistics” website for a fee.

About TOKYO YNK MAP

In YNK, townspeople and merchants gathered during the Edo period (1603-1867) and formed various cultures such as food culture and art culture. This map is an illustrated digital map that presents the culture that has continued since the Edo period and the current state of YNK in an easy-to-understand manner from a pedestrian’s perspective.

The map includes art spots, spots where visitors can enjoy the history of Edo, communication spots and stores where visitors can interact with YNK people, etc. The information is available in English, Chinese (traditional and simplified), and Korean, as well as Japanese. By linking with location information services, users can see at a glance what information is recommended nearby. The data collected and analyzed from users of the map in a form that does not identify individual users will be used to enhance the contents of the map and to implement tourism policies.

About YNKs culture media

YNKs” is a culture media operated by Tokyo Tatemono Co. The “navigators,” or creators and artists who are currently the focus of attention, delve into the charms of YNK. The navigators, who include fashionistas, essayists, music journalists, photographers, illustrators, and magazine editors, provide information on lunch, dinner, and events that tourists can take advantage of, as well as behind-the-scenes information on corporate innovations, the chic culture that has taken root in YNK, and the human side of the city. The information will be curated in a new way.

Official website: https://ynks.jp/

About the “Tokyo Attractiveness Project

The “Tokyo Attractiveness Creation Project” is a project in which the Tokyo Metropolitan Government and the private sector collaborate to promote the attractiveness of Tokyo by effectively utilizing the Tokyo brand icon “Tokyo Tokyo Old meets New,” which expresses the attractiveness of Tokyo, a city where traditions dating back to the Edo period and cutting-edge culture coexist. The Tokyo Metropolitan Government (TMG) will promote efforts to establish the “Tokyo Brand” by communicating the attractiveness of Tokyo as a city both domestically and internationally. The “YNKs Produce You Never Know ‘TOKYO’ Project” has been selected as part of the “Tokyo Attractiveness Creation Project. This project will promote the Tokyo brand through the intersection of “cultural assets of Yaesu, Nihonbashi, and Kyobashi (YNK)” and “illustration digital map technology”.

Official website: https://tokyotokyo.jp/ja/home/

About Stroly

Stroly, an illustrated digital map operated by Stroly Inc. is a map platform that thoroughly guides visitors to “meet, know, and experience” exciting information about an area through easy-to-understand illustrations that give a sense of the world. There are 11,000 illustrated digital maps worldwide, including sightseeing, festivals, events, and area promotions throughout Japan. The maps provide information on recommended points of interest and events, and can be customized by arranging the illustrations in a way that is similar to applying stickers. Furthermore, based on map browsing information, human flow data and usage information can be visualized, and the system also supports multilingualization as an inbound countermeasure.

Company Profile

Company name: Stroly Corporation

Location: 109-1, Kanagae-cho, Shiokoji-agaru, Inokuma-dori, Shimogyo-ku, Kyoto

Representative: Machi Takahashi, President and Representative Director

Official website: https://stroly.com/ (For an illustration digital map, please contact https://biz.stroly.com)