NEWS

“Drinkable Happy Turn” and limited-edition souvenirs, too! A “Happy Turn Mecca” has opened at Tokyo Station

2026.06.25

"Super Happy Turn," a new attraction where visitors can fully immerse themselves in the world of "Happy Turn," opened in May at "Tokyo Okashi Land" on the B1 level of Tokyo Station Ichiban-gai.

Happy Turn will celebrate its 50th anniversary in 2026. Created to mark this milestone, this store is dedicated exclusively to Happy Turn, allowing you to fully enjoy all that the brand has to offer.

Inside the store, we offer special, freshly made menu items unique to a shop with an on-site kitchen. Highlights include the “Happy Turn Shake,” made with Happy Powder, and the “Chewy Rice Donuts,” made with domestically produced rice flour. You can enjoy the sweet-and-salty flavor unique to Happy Turn in a whole new way.

In addition, a monument featuring “Prince Turn,” the Happy Turn mascot, has been installed inside the store. It’s sure to attract attention as a photo spot that makes people want to snap a picture.

The store will also be selling limited-edition items that Happy Powder fans won’t be able to resist.

Our top pick is the “Super Happy Turn Powder Mania 300% Edition,” generously coated with Happy Powder. This product lets you luxuriate in 300% more powder than usual.

In addition, “Super Happy Turn Powder Mania Spice 200%,” which uses a spice blend of eight different spices and is made with 200% of the usual amount, has an umami flavor so appealing that even adults are sure to get hooked.

Since they come in cups with lids, they’re easy to carry around—perfect not only for taking home but also as a snack or appetizer on the Shinkansen.

And one treat you won’t want to miss this summer is the “Super Happy Turn Powder Mania Soft-Serve.” Enjoy a special flavor available only here, where the sweet-and-salty taste of Happy Powder blends perfectly with the smoothness of milk.

In addition, a wide variety of limited-edition flavors will be available, including “Kameda’s Kaki no Tane: Happy Turn Flavor,” as well as “Super Happy Turn” in flavors such as “Blissful Black Truffle Salt” and “Dreamy Butter Caramel.”

Not only is it a perfect souvenir unique to Tokyo Station, but it’s also sure to be a hit as a treat for coworkers or a gift when visiting family back home.

A new spot directly connected to Tokyo Station where you can stop by on your way home from work or while out and about. Whether you’re a Happy Turn fan or simply curious about the limited-edition menu items offering a new culinary experience and the unique souvenirs exclusive to Tokyo Station, why not check it out?

  • Super Happy Turn

    Location: Tokyo Station Ichiban-gai, B1F, inside “Tokyo Okashi Land”

    Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

    Directions: Right outside the Yaesu Underground Central Exit ticket gates at JR Tokyo Station

    Hours: 9:00 a.m. to 9:00 p.m.

    Freshly Made Item Serving Hours: 9:00 a.m. – 7:30 p.m.

    *Business hours and serving times for freshly made items are subject to change without notice.

    Super Happy Turn Official Website