A souvenir store “milky 75th Premium Shop ~Peko-chan, Poko-chan and their funny friends~” commemorating the 75th anniversary of “Milky” opened at the popular Tokyo Okashi Land in Tokyo Station until May 11, 2026 (Monday).

This year marks the 75th anniversary of the long-selling “Milky” candy from Fujiya. This year’s store, which celebrates this anniversary year, features a lineup of limited-edition confections and original goods under the theme of “Delicious, Fun, and Only Available Here.

The highlight is the collaboration with long-established Japanese confectionery stores in Tokyo. This new product is a collaboration with Funawa, a long-established Japanese confectionery store in Asakusa, and Tokiwa-do Thunder Okoshi Honpo, which has been in business since the Edo period (1603-1868). The Japanese-inspired packaging, which is rare for a Milky product, is also very special. The limited-edition, only available here, makes it a perfect souvenir or a treat for yourself.

Also, don’t miss the limited-edition goods commemorating the 75th anniversary of “Milky” and “Peko-chan, Poko-chan and their Famous Friends,” which just debuted in January of this year.

In addition to Peko-chan, Pokochan, and Dog, who have long been loved as representative characters of Fujiya, new characters with rich personalities have joined them. All of the goods designed by these friends are cute and pop-inspired.

Among them, the three-stranded acrylic key chains with a combination of characters are an item not to be missed. The parts can be removed one by one and used as charms, so you can enjoy arranging them to your liking.

The lineup of other cute goods also includes candy-shaped eco-bags, reversible pouches, and stainless steel mirrors.

In addition, a limited edition shopper with a “Peko-chan, Pokochan and Friends” design is also available, priced at 50 yen (tax included), and is sure to be a welcome souvenir (limited quantities).

To commemorate the limited time opening of the store at Tokyo Okashi Land, a gift campaign is underway in which customers who purchase 3,000 yen or more including tax will receive a Japanese towel, which is not for sale, on a first-come, first-served basis.

When you stop by Tokyo Station, why not enjoy the special space filled with the world of Milky? Don’t miss the limited items that you will want to pick up.